Wednesday, 15 October 2014

Understanding the Concept Of SQL Server Data Mining

What is Data Mining?


Data mining helps organization having large sized database to explore their data in a simple and interactive way. It is used to find patterns of the data and performs predictions on the process like a transaction on the server will succeed or not. It provides real time predictions and its technologies, help users to analyze data as well as discovers hidden patterns in their data sets. Data mining uses combination of the statistics, probability, artificial intelligence, machine learning and database technologies etc to analyze particular data sets.

We can call data mining as the process of exploring data from large sized databases and extracting required information according to certain rules and patterns. Different analysis schemes are used in order to recognize the patterns or the rules in the historical data according to the provided business scenario. The information thus can be stored in an abstract mathematical model which is termed as the Data Mining Model.  Once this is done, new database is examined using this model to add relevant information according to the rules or patterns. This is done in accordance to improve results for a query for a given business scenario. 

Understanding with an Example: With analysis of recorded database for the number of its items that are purchased from different shops, retail stores, or supermarket chains, it is possible to derive information about the product that are sold most so that its supply can be increased accordingly. In short, Data Mining is an analytical activity where hidden patterns are studied by sorting huge sized database. 

Why Consider Data Mining: There are many advantages that help users to choose data mining techniques. But few are listed below:

  1. It helps to discover reasons for success and failure.
  2. It helps to understand your customers, products etc.
  3. It improves your organization by mining large sized databases.

Know What SQL Data Mining is?


SQL Data Mining is an automatic backend procedure where a set of machine learning algorithms explores the database for the defined patterns. Once designed, these patterns can be a great help to get a better insight to the data and then can be further used for creating predictions that allow exploring different facts based on the defined algorithms.

There are nine mining algorithms for SQL Server and additional tools are required for creating and deploying the data mining models that suits situation of a business. For SQL data mining, free Business Intelligence Development Studio (BIDS) is available free by the Microsoft. Mathematical techniques are applied on a set of data called mining algorithms. .NET framework, BDIS, DMX languages are used as custom Microsoft solutions and this is the reason why data mining is sometimes referred to as machine learning.


SQL Data Mining Algorithms


Data Mining algorithms is a heuristic program that creates a data mining model from the warehouse. The algorithms first examines the provided data, search out for particular rules and patterns. The outcome of this analysis is used by the algorithms to create data mining model (DMM). The parameters defined for DMM are applied to the data warehouse for extracting detailed statistics. The mining model can be converted into:

  1. Set of clusters illustrating how to relate the cases in dataset.
  2. Decision Tree forecasts about the outcome and its after-effects.
  3. Set of Rules explain how to group the products in a transaction.
SQL Server Analysis Services (SAAS) provides variety of algorithms for a perfect data mining solution. All these algorithms are customizable. 

Classification Algorithms: It predicts distinct variables depending upon the different attributes in the dataset. 

Regression Algorithms: It creates a linear equation for different type of variables so that is most suitable for the dataset. 

Segmentation Algorithms: This helps to categorize the database into certain groups or clusters that share similar properties. 

Association Algorithms: It helps to relate different attributes of the database. This is one of the widely accepted algorithms used for market based analysis.

Sequence Analysis Algorithms: This helps to explore the data that is linked by sequences. For Example: Web Path Flow 

One or more algorithms can be adopted as a part of solution for businesses. Experienced analysts adopt only one algorithm to test output after an input and then apply another algorithm to test outcome based on provided data.

Conclusion:


Data mining techniques are helpful for those users who deal with large sized database, analyse event failure and predict about the data etc.

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